Planning your trip to SETOUCHI



Hiroshimarche Etto: Discovering Hiroshima and Japanese Charms

Hiroshimarche Etto: Discovering Hiroshima and Japanese Charms

Introducing the new attractions of Hiroshima: traditional goods, souvenirs, and cultural experiences

This vibrant collection includes Yuzen washi paper adorned with colorful traditional patterns.

(Source: Hiroshimarche Etto Instagram)

Explore the creativity of our remade obi bags, crafted from repurposed obi belts of unused kimonos. Versatile and stylish, you can match these bags with kimono or Western attire to suit many occasions.

(Source: Hiroshimarche Etto Instagram)

Additionally, they offer sankaku umbrella cranes crafted from origami cranes donated from around the world. These cranes are meticulously incorporated into washi paper to create unique and beautiful traditional Japanese umbrellas.

(Source: Hiroshimarche Etto Instagram)

This store delights in showcasing these undiscovered charms of Hiroshima to tourists and locals. Their offerings include food products that are traditional in Japan and local to Hiroshima, miscellaneous goods, and cultural experiences.

Location: Hiroshima Marche Etto Instagram
     Main Building, 5th Floor, Sogo Hiroshima Store

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"Discover the Depths of Setouchi with me as your Best Hiroshima Friend!"

I've explored approximately 50 countries from their world heritage sites to even local schools, using local public transportation. I have experienced that the information and knowledge shared by locals made the landscapes and world heritage sites before me more vibrant and more beautiful. And interaction with local people have become treasures in my life.

Now, it's my turn!

Born and raised in Hiroshima, a third-generation survivor of the atomic bombing.
Summer means BEER!
Winter means Hiroshima HOT SAKE!
I’ll give you vibrant and beautiful information from Setouchi and guide you deep into Setouchi as your Best Hiroshima Friend!